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World of Maserati 70
Where high- tech manufactur ing
gains the personal touch.
Whilst Maserati’s headquarters and manufacturing have long been based in Modena, Italy, production
of the Levante SUV takes place at the recently refurbished Mirafiori plant in Turin, anticipating the high levels of skill
and technology required for so advanced a vehicle. Whilst automation and the latest robotic techniques play a major
role in the car’s production, expert technicians man each station, keeping the assembly very much a handcrafted affair.
Utilising proven practices developed through the company’s World Class Manufacturing (WCM) system, the plant has a
strong culture dedicated to producing the cars of the highest quality possible. Each one is built to order, and with literally
millions of specification combinations possible, a document goes with each car that is signed at each station to ensure that
the exact vehicle is built to the customer’s personal requirements.