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CAPITAL EQUIPMENT NEWS
AUGUST 2017
6
TRANSPORT
LAYING SOLID GROWTH
FOUNDATIONS
Powered by Volvo
Group’s 3.0 EMS (fuel
efficient engine)
200 000 km of
testing in South
African conditions
Countrywide
dealership network
3-Year warranty
Ample parts availability
in SA – 2 600 line items
already available
Introductory offer
of free service plan
(100 000 km / 2 Years)
EICHER’S VALUE PROPOSITION
Developing a brand in a new market can mark the beginning of an extremely difficult process for any
business, especially in a cutthroat trading environment such as in the South African commercial vehicle
market. But, through a well-established countywide dealer network and a substantial investment in a
sizeable parts inventory, among other initiatives, VE Commercial Vehicles (VECV), which has just launched its
Eicher truck range in South Africa, has laid solid foundations for long-term growth, writes
Munesu Shoko
.