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Retail Update
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Hy-Vee California Cheese Contest
The results of this cheese contest have been positive and very pleasing (view the
photo below). The displays and sampling were very creative and impactful. They
want to make this an annual occurrence. The culmination of the contest is a group
visiting five California plants in two days, culminating at Pt. Reyes the afternoon of
the second day. At Point Reyes, we are inviting other processors to attend a table top
presentation to the Hy-Vee buyer that will be attending. This limits the miles they
will have to cover, will expose plants like Di Stefano who will come from Southern
California to meet with this key buyer and includes a greater variety of items than just
what can be seen at the plants.
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Kroger
We will deploy News America coupon machines in 400 plus stores that will be
getting private label butter from CDI starting in April. This is just for quarters so far.
We are moving the coupon cycle to later in the second half of 2017.
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Whole Foods Demos
Mike Levy has invested significant time in organizing and detailing this demo
program. We shared costs with Leslie Stowe’s Raincoast cracker line. This is a