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International Update
❖
Mexico
➢
Retail promotion – El Florido
Imalinx coordinated activities in Northern Mexico during January and February with
the El Florido retail chain. California cheese sales were increased by 23% with
CMAB support, such as demos.
➢
Foodservice promotion - Ciemsa
This foodservice distributor out of Mexico City will introduce the Real California
Milk seal in the following restaurant chains:
•
Shakey’s
•
Johnny Rockets
•
Six Flags
➢
Bakery Seminar
The California Milk Advisory Board will be part of the 2
nd
Master Bakery Seminar
with the Raisin Administrative Committee on March 21
st
. Baker Juan Manuel
Martinez will prepare three bread formulas with California cheese that will be
presented to over 150 bakers from hotels, restaurants, retailers and ingredient
companies. The CMAB will sponsor the reception, after the training, where different
varieties such as Gouda, Mozzarella, Monterey Jack, Cheddar and other products
will be part of the Cheese Station and the Show Case.
❖
Thailand
➢
Menu Promotion
The menu promotion “A Taste from the Heart” at Greyhound Café is running from
February 1
st
through March 31
st
. The menu was launched for 19 days and total sold
was 9,104 dishes from all 12 outlets. The bestselling dish was the Double Cheese
Taco which uses California Sharp Cheddar and Cream Cheese (1,628 dishes).