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2017 Number of items with the Seal - Summary
After a great year for increasing the number of items with the Real California Milk Seal
with a 17.5% increase, 2017 is off to a good start with an increase of 54 items through
April 2017. Many of these items are nationally distributed, helping to increase the
utilization of our processing facilities using 100% California Milk. With several national
brand companies now using the Seal, consumers will be looking for it in the dairy case as
our integrated advertising campaign generates some of the highest measurements for
awareness and intent to purchase.
1790
2105
2159
0
500
1000
1500
2000
2500
Items with Seal
Number of Items with RCM Seal
April 2017 December 2016 January 2016