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FitPro Go!
is a new marketing company and brand that uses California processing and
California milk. The milk protein found in FitPro starts out as liquid – and it stays that
way. They take grade-A California milk and apply a gentle ultrafiltration process,
removing the lactose sugars and leaving behind concentrated liquid whey and casein
protein powders, which are later reconstituted. Because FitPro starts out as real milk (and
stays that way), it provides nature’s perfect balance of both whey and casein proteins which
is great for snacking or a workout recovery beverage.
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New Products/Ads
Nestle Coffee-Mate Natural Bliss - Milk Based Coffee Beverages
are beginning to show
up on store shelves in both Southern and Northern California. The Nestle USA
headquarters has developed two new television commercials to introduce these items – one
of which will be featuring the Real California Milk Seal to tout the source of the milk.