45 / 76
1.
Your Circle of Influence will include some
customers who are interested in becoming
Members, and others who are happy to remain
customers.
You
Customer who is
interested to become
a Member
Customer
2.
Help customers who are interested in
becoming a Member to develop their own Circle
of Influence.
3.
Your first line Member could then help their
first line customers to develop their own Circle
of Influence.
4.
By following the principles above and on the
previous page, your organisation will eventually
be made up of a deep customer base with
customers from a variety of Business Methods.
By running a variety of
activities, you broaden your
reach to different groups of
people and thus help to expand
your network of contacts and
growth to your business.
You
Customer who has
become a Member
Customer who is interested
to become a Member
Customer who is not yet interested
in becoming a Member
KEY
45
4
GROWING YOUR ORGANISATION