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CONSTRUCTION WORLD
MARCH
2015
The company intends working
closely with all-manner of manu-
facturing clients across the conti-
nent, and to use its substantial
research and development capabilities
to produce paints that can enhance these
manufacturers’ products. Whether designing
coatings to protect earth-moving equipment
in tropical Africa, or provide lower-cost
coatings for roof sheets used in the devel-
opment of low-cost housing in West Africa,
the company is focused on finding the right
solutions for specific applications.
In South Africa Beckers is best known for
its leadership in the provision of advanced
coil coatings. These are used by the coun-
try’s steel and aluminium mills to provide
finishes for a variety of flat sheet products
that are supplied to local manufacturers to
make everyday goods such as roof sheets,
appliances, automotiveand other products.
Coil coatings
According to Beckers Group managing
director, Willem van Heerden, the company’s
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PRODUCTS AND SERVICES
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expertise spans far beyond coil coatings.
Worldwide the company has also developed
special coating technologies for trains, agri-
cultural, construction, earthmoving equip-
ment and even consumer devices such as
cell phones.
“These range from coatings in making
tractors more durable and even providing
attractive cladding that assists architects
to build ‘greener’ structures and phone
manufacturers to introduce trendy new
phone designs.
“However, in Africa our well established
network has been geared mainly to service
steel and aluminium mills in sub-Saharan,
East and West African regions. Therefore, in
order to expand our reach, we have recently
also begun to mobilise our technical staff
to work closely with key industrial manu-
facturers and assist them to enhance their
product offerings.
African solutions
“This has already led to us developing
Beckry® Save cost effective coil coatings
for roof sheeting in West Africa and now
supply coatings for rolling stock (PRASA),
corrosion resistant paints for Eskom’s new
power stationsand a number of other major
successes. It shows that our technically
advanced coatings are far beyond the ordi-
nary and can be developed for use in a wide
range of industries. The only challenge that
we face now is to familiarise industry with
INDUSTRIAL
PAINT SUPPLIER
provides
solutions for Africa
Global paint giant Beckers
is turning its attention to
developing a wide range of
paint products especially for
African conditions.
our service offering and to introduce our
specialised coatings to a far wider potential
client base,” says Van Heerden.
He adds that at present the company’s
strategy is to work closely with engineers,
specifiers and architects,etc., to develop
solutions for their own specificrequire-
ments. With assistance from the company’s
global research and development centres
and long-term development groups, the
company is committed to work with these
specialisedindustrial customers to develop
new products and find solutions for manu-
facturing dilemmas.
BELOW LEFT:
A typical coil coating operation.
RIGHT:
A number of high end projects have been undertaken using coil coating from Beckers Group.
Beckers Group managing director,
Willem van Heerden.