Construction World April 2015

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CONSTRUCTION WORLD APRIL 2015
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COMMENT
EDITOR
Wilhelm du Plessis
ADVERTISING MANAGER
Erna Oosthuisen
LAYOUT & DESIGN
Lesley Testa
CIRCULATION
Karen Smith TOTAL CIRCULATION:
(Fourth Quarter ’14)
4 710
PUBLISHER
Karen Grant
PUBLISHED MONTHLY BY
Crown Publications cc
P O Box 140
BEDFORDVIEW, 2008
Tel: 27 11-622-4770 • Fax: 27 11-615-6108
The views expressed in this publication are not necessarily those of the editor or the publisher.
PRINTED BY
Tandym Cape
As such the website will still offer readers
the opportunity to read a PDF replica of the
magazine (with enhanced online features)
while the website, being far more nimble than
a monthly paper publication, will offer readers
additional targeted up-to-date news, articles
and an opportunity to interact with the content.
Our offering
With the enhanced online offering, Construc-
tion World’s monthly magazine content
is going to be complemented by a vastly
improved online offering. The Construction
Worldsite will shortly have the same sections
as the hard copy of the magazine. Many of
these sections will be updated daily while news
and announcements will be shared with our
ever growing Twitter and Linkedin following.
This will be the beginning of what I call the
Crown Publications recently
launched its new website – each
of the 11 magazines it publishes
now has its own domain. The aim
of this new improved website is
to offer increased online content
to regular readers of Crown
Publications’ magazines while
at the same time being sensitive
to the fact that, as a technical
publisher, Crown Publications
remains first and foremost a
magazine publisher.
‘ Construction World360-degree solution’.
While still reaching a very targeted market with
the magazine, our core business, the online
offering will reach an equally targeted market
– a new market that does not always have the
time to read the magazine or who does not
necessarily receive the magazine. This will be
beneficial to both the members of the market
that Construction Worldserves, but also to the
advertisers who use the brand as a vehicle with
which to reach this very market.
In addition we will also soon begin emailing
newsletters to our current database – still
business-to-business publishing, but using a
different medium.
An exciting time in the history of Construc-
tion World lies ahead. The ultimate aim of all
these extensions is to improve communica-
tion with South Africa’s construction world:
simultaneously maintaining the respected
trade journal with its 33 year history ... but also
moving forward in the digital era.
Wilhelm du Plessis
Editor
Twitter: @ConstWorldSA