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CAPITAL EQUIPMENT NEWS
DECEMBER 2016
28
Munesu Shoko (MS):
The South African
construction equipment market is in a
challenging space right now following
difficult economic conditions. How
is Case, together with its dealer, CSE,
faring at this stage?
StephenMcGregor (SM):
The construction
equipment market is down nearly 30%
year on year and it is through these
tough times that relationships between
manufacturers and distributors either
become tense or a mutual understanding
and a strong partnership is formed, as
with Case and CSE. Communication, a
strong understanding of where we are and
where we want to be in the short to long
term in this highly competitive, depressed
market, become key factors. So, despite
challenging conditions, Case and CSE are
building on their long standing relationship
to find growth opportunities across all
market segments.
MS:
Can you please give me a
breakdown of your product line-up for
the South African market.
SM:
As you know South African conditions
can be tough so we have carefully selected
a product range to match the particular
conditions. From our class leading backhoe
loader range we have specific models
that we offer customers to fit the diverse
applications we find all over South Africa.
The 580T and 570T models are a good fit in
any application with various options to suit
Despite current tough market conditions in South Africa, Stephen
McGregor, business manager for Case Construction in South Africa,
believes that a closely knit partnership between the OEM and its local
dealer, CSE, continues to yield growth opportunities across all market
segments, writes
Munesu Shoko.
STRONG PARTNERSHIP
PAYS DIVIDENDS