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Huawei Among World’s Top 100 Most Valuable Brands in 2016
According to Brand Finance
Brand Finance’s selection criterion for its “Global Top 100
Most Valuable Brands” include a brand strength index (BSI),
brand loyalty and marketing investments. The international
enterprises on this list boast outstanding comprehensive
capabilities. For Huawei, its brand value incorporates both
hard power and soft power. Its continued appearance on
global brand rankings shows that Huawei has successfully
established global awareness of its brand. Huawei is now
the mobile phone company with the third largest share of
the smartphone market and the first Chinese mobile phone
company having achieved annual sales of more than 100
million units.
With this recent selection, Huawei is once again ranked
among the world’s top 100 renowned brands, after being
inclued in the Interbrand “Best Global Brands” for both
2014 and 2015, as well as being selected by BrandZ for its
“Global Top 100 Most Valuable Brands” in 2015.
In 2014, Huawei became the first Chinese company to be
chosen for the Interbrand “Best Global Brands”, when it was
ranked in 94th place. In October 2015, Huawei was again
ranked among the Interbrand “Best Global Brands”, this
time rose to 88th place. Huawei was also chosen by BrandZ
in 2015 for its “Global Top 100 Most Valuable Brands,”
ranked 16th among science and technology brands. BrandZ
valued the Huawei brand at over US$15.3 billion in 2015,
while Brand Finance put the number at more than US$19.7
billion, up 70% from the year before to rank Huawei eighth
in terms of growth rate.
At present, Huawei has deployed its products and solutions
in more than 170 countries and regions. It also has 16
research institutes in the United States, India, Sweden,
Russia, China and other places. In the rapidly changing
and growing field of science and technology, Huawei
already has world-class innovation and R&D capabilities,
and remains committed to innovation and R&D in many
scientific and technological fields.
In recent years, Huawei has seen strong growth in its
overseas businesses, and its consumer business now ranks
third in terms of smartphone global market share. In 2015,
Huawei had global smartphone sales of 108 million units,
up 44% YoY, with annual revenue over US$20 billion, up
nearly 70% YoY. Demand for the flagship Mate 8 just after
launch was much stronger than anticipated, and Huawei’s
other high-end products also have shown remarkably
strong brand power. In a 2015 brand research report
by IPSOS, Huawei received a Net Promoter Score of 47,
ranking third in the world. This means that users of Huawei
mobile phones report a positive product experience, which
in turn reflects the significant improvement that Huawei
has made in its user experience.
No More Power Barriers with Panasonic Assist Robots
Panasonic released a video featuring its assist robots,
which support the everyday lives of workers and the
elderly. The company has applied the advanced control and
sensor technologies that it has developed to create a robot
equipped with motors that assist human body mechanics.
These robots are safe to use and offer peace of mind. This
video highlights the latest developments in Panasonic’s
assist robots.
Assist Robots for Industrial Use
Power assist suits for industrial use have been developed
by Activelink Co., Ltd., one of Panasonic’s in-house venture
companies.
“Our mission is to help realize a Power Barrier-less Society
by offering a helping hand during manual labor and at other
worksites” said Hiromichi Fujimoto, President of Activelink
Co., Ltd. “We are proposing robotics to help at these
worksites, because there will always be a certain level of
work that must be done by people, and these power assist
suits can help reduce the physical strain during such work.”
AWN-03
The AWN-03 was especially developed to provide lower
back support. It automatically senses the user’s motion
when lifting and holding heavy objects, and sends a signal
to the motors to rotate the gears. It also raises the user’s
upper body while pushing on their thighs, and as a result
reduces stress on the user’s lower back by 15kg.
New-Tech Magazine Europe l 17