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Regional Marketing &
Branding
2017 Projects
1. Build and grow database - In order to effectively market to consumers, residents and
potential visitors, we needed the ability to gather user email addresses and information. In
2016, we had a small database of users, this project was intended to grow the database
further.
• Project Status: Ongoing implementation
• Projected Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018
2. Update and organize usage of SWVA branding. Increase familiarity and recognition of SWVA
brand across region and surrounding states - With the launch of the SWVA branding in October
of 2016, we needed to begin to organize the usage of all logos and implementation: further
developing marketing campaigns.
• Project Status: Ongoing organization and implementation
• Project Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018
3. Create consistent message, voice across all outlets and platform - Develop a voice for
Southwest Virginia with consistent messaging and tone.
• Project Status: Complete
• Project Impact: SWVA region-wide impact
•
Project Completion Date: December 2017
4. Build out a content strategy and calendar - Consistent content strategy and calendar across
all platforms in order to maintanin consistent voice and messaging.
• Project Status: Ongoing development in 2018
• Project Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018
5. Create suite of assets for region under SWVA brand - Ongoing logo development under
Southwest Virginia branding for partners across 19 counties
• Project Status: Ongoing development in 2018
• Project Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018