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Regional Marketing &
Branding
Future Projects
6. Ongoing maintenance of Southwest Virginia Mountain Brew Trail - The SWVA Mountain
Brew Trail was launched in August of 2017. This initative networks 24+ breweries together
across all 19 counties in Southwest Virginia. This trail will need maintenance and relationship
marketing in 2018 to further develop the trail and market the breweries appropriately.
• Project Status: Launched
• Project Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018
7. Launch Southwest VirginiaWine Trail - Our organization received a grant to launch a SWVA
Wine Trail in 2018. This project will be similar to the beer trail with promotional materials,
website and incentive program.
• Project Status: Pending
• Project Impact: SWVA region-wide impact
•
Project Completion Date: July 2018
8. Create internal and external public relations strategy for Southwest Virginia and Friends of
SWVA - Create a program to begin actively pitching Southwest Virginia and its unique assets
to national and local media.
• Project Status: Pending
• Project Impact: SWVA region-wide impact
•
Project Completion Date: December 2018
9. Events & sponsorships - Ongoing promotion of our organization and the Southwest Virginia
regional brand through events and sponsorships in Southwest Virginia and surround states.
• Project Status: Pending content calendar
• Project Impact: SWVA region-wide impact
•
Project Completion Date: December 2018