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Regional Marketing &
Branding
2017 Projects
6. Establish baseline metrics - With the development on a brand newmarketing program in
2016, as an organization, we needed to establish several baseline metrics for our efforts.
• Project Status: Complete
• Project Impact: SWVA region-wide impact
•
Project Completion Date: January 2017
7. Create ongoing campaigns to lead SWVA to be top of mind in tourism and community
development. Promote assets, quality of life in Southwest Virginia.
• Project Status: Ongoing development in 2018
• Project Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018
8. Digital and social focused campaigns - Implement digital and social focused campaigns,
representative of all 19 counties and four cities, as well as core assets of Southwest
Virginia.
• Project Status: Ongoing development in 2018
• Project Impact: SWVA region-wide impact
•
Project Completion Date: Ongoing development in 2018