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LUXURY PORTFOLIO CHECKLIST
MARKET A LISTING ABOVE $750,000 TO THE WORLD
In addition to Parks resources for luxury property marketing, Luxury Portfolio
International™ offers added exposure and recognition as the luxury face of
Leading Real Estate Companies of the World® (LeadingRE),
the largest global network of the world’s most powerful independent luxury
brokerages. Parks is one of 200 luxury affiliates that represent the luxury
component of LeadingRE. Luxury Portfolio is a powerful luxury property
marketing program designed to:
• Deliver national/international exposure to your $750,000+ property listings
• Attract out of area buyers to our high end listings
• Give you access to additional marketing resources (Veranda, WSJ, Smart
Money, Country Life) at significant savings
• Connect the most powerful luxury firms and associates
TOOLS TO “WOW” THE CLIENT
( ) Personalize a Luxury Portfolio Listing Presentation ($25, one time set up fee) to include “It Takes A Professional” brochure
( ) Order a Luxury Portfolio Listing Presentation Folder ($25 + shipping) or sophisticated Listing Presentation Box ($65 + shipping)
( ) FREE Luxe Introduction Letter can be sent to your prospective client (limit 25 letters per year at no charge)
( ) Order a Lifestyle Brochure ($100 for 25) or get it FREE in any ordered presentation package
( ) Download the FREE Luxury Portfolio iPad App. The app includes brief videos to explain our power in the Luxury Market, can predict
the web traffic of the property you will be listing and automatically includes your bio/photo.
property)
MARKET THE LISTING
( ) Once professional photographs are provided, Park staff will place your listing on
( ) syndicates to & 500 member sites plus (UK) and (China)
( ) LuxeTours are compliments of Parks (through 12/31/16) and appear within 10 days (includes 8 photos that best represent the
( ) Send your client their property from and the Luxury Portfolio YouTube Channel via the “share” feature
( ) “Share” or “Like” the property on Facebook, Twitter, Pinterest, and Google+ for additional exposure
( ) Send your client their customized traffic report and graphs from LuxeAnalytics
• Shows who is viewing the listing, how often, and where they are coming from (geographic location) - target your advertising
( ) Exceptional Listings (amazing photography and interesting home details) can be sent for consideration of profiling a property on
• Luxury Portfolio Blog, Homepage, Pinterest Look Books, and more!
( ) Advertise the property in Luxury Portfolio Magazine or other marketing resources at a discounted rate
• Wall Street Journal, Unique Homes, LUXE Interiors + Designs, and more - see 2015 Media Kit
( ) World Posting is available to advertise your listings on 50+ property portals around the world for $15/month for up to 5 listings
KEEP IN TOUCH
( ) FREE Luxury Portfolio Magazine Gift Subscriptions are available for your clients (limit 25 subscriptions per year) delivered twice a year
( ) Order a Luxe Interiors + Design GIft Subsription (only $5 - includes 6 issues per year)
( ) Send your clients LuxeTrends, an exclusive monthly e-newslettter with the latest in luxury living, culture and destinations
I’M LOCAL I’M GLOBALTM
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