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Public Relations
Luxury Portfolio is always looking for interesting pitches to promote you and our network. Have you noticed an
interesting trend in the market, and do you have examples? For instance, has a client sold a home and donated the
proceeds to charity, and do you believe this is becoming a more frequent phenomenon that would make for a great
press release? If so, send an email with the subject line “Public Relations Story” to
Social Networking
n Facebook©
We invite you to “like” our Facebook page and check back to hear the latest about the program, pictures
from our events and more. In addition, Facebook is a great way to reconnect with friends and colleagues.
Please keep an eye out for new developments as our Facebook profile will continue to expand. Join us
on Facebook by visiting and joining through the link located on the homepage or by
visiting
n LinkedIn®
LinkedIn is a terrific resource for connecting with people in virtually every industry. As an agent you should
be sure to use this powerful site and encourage your past clients and colleagues to recommend you. Luxury
Portfolio uses this site as a “meeting spot” for our members worldwide as well as the “members only”
place to get leads for PR opportunities and news stories. If you have not already done so, join our group on
LinkedIn by following the link on the LuxeXchange login screen.
n Twitter
Twitter allows you to stay connected to colleagues and other professionals, as well as to monitor what is
being said about you, your brand and your market. Exchange ideas and information by following the tweets
of others. If you are currently using Twitter, please follow @ If you are not signed up, it’s
easy. Simply visit and get started today!
n Pinterest
Pinterest is a high traffic website that allows users to create and curate virtual pinboards. See the latest trends
in home features or which properties are the most “repinned”. If you are currently using Pinterest, please
follow our Look Book To sign up, visit and get “pinning” today!
The Luxury Portfolio Development & Design Collection
Our multi-dimensional programs cater to your specific needs when marketing new developments or working with
designers, and build on the Luxury Portfolio membership. They give you access to the Luxury Portfolio marketing tools to
build your business and increase your sphere, while leveraging your connections to the luxury real estate community that
will make a difference to your bottom line.
Website Development Program
The benefits of the Website Program include branded inclusion (for the development) on the site for up to five
representative units, ability to participate in our co-op advertising at reduced rates, syndication of your listings to our
partner websites and the ability to use the Luxury Portfolio brand in you local marketing efforts.
Design Collection
A “by-invitation-only” marketing initiative that is an unprecedented fusion of luxury real estate with the best in home
design. The program energizes the strength of your service with the marketing energy of direct referral within a select
network of Realtors® and brokers of top luxury properties including architects and builders. If you work with any
designers that you would like to recommend for our Design Collection, please let us know.