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66

Handling Objections

I f a n Ob j e c t i o n Wa s No t R a i s e d

1.During the call

Manager did a nice job in selling the caller on choosing their facility and so an

objection was not raised

5

Not Applicable, an objection was not raised and this section does not apply

0

An objection was raised, see questions 2 through 4

0

B a s i c S k i l l s

O b j e c t i o n D u e t o W e d d i n g P a c k a g e P r i c e o f $ 7 0 . 0 0

2.

Listened

to the objection actively

(customer could tell

the manager heard what their concern was)

Yes

1

No

0

N/A

0

3.

Empathized

with what has been heard showing

interest in the customer’s concern

Yes

1

No

0

N/A

0

4.

Asked

questions to confirm their understanding of the

objection

Yes

1

No

0

N/A

0

5.

Produced

results by responding to the objection

and

included in the response a reiteration of some features

and/or benefits to reinforce value (must do both)

Yes

3

No

0

N/A

0

6. Sales Person responded to the objection by stating the package is a starting point and the menu can be customized to fit

the caller's budget.

7. If a concession is extended, a reason was

provided versus just giving the customer what

they requested without providing a reason why

Yes

3

No

0

N/A

0

O v e r a l l R e s p o n s e t o Ob j e c t i o n

8. Overcame objection successfully

Yes

5

No

0

N/A

0

9. Used a trial closing question to determine if the

objection was successfully overcome or if there were

any other obstacles to address

Yes

1

No

0

N/A

0

10. Offered alternative dates when they could be

more flexible

(does not impact score, but in many

instances can be a good strategy to maintain integrity)

Yes

0

No

0

N/A

0

Score: 67%

10 points out of a possible 15

Attempt To Close

1. Used a trial closing question to lead up to the close

Yes

2

No

0

N/A

0

2. Summarized the features and benefits to help lead up

to the close

(does not impact score, but good skill to use)

Yes

0

No

0

N/A

0

3. Attempted to close on a

Definite

Commitment

10

Tentative

Commitment

10

Other

Logical Step

10

Not

Done

0

N/A

0

Special Note: "Other Logical Step" option is for pieces of business where asking for a commitment at the time of the conversation(s) would not be appropriate. Simply offering a

proposal does not earn points. Manager must have a definitive conversation in regards to ultimately closing on the business, and must follow through.

C o r r e s p o n d e n c e

4. Offered to send a proposal or contract

Yes

3

No

0

via Email

N/A

0

5. Asked the customer what form of delivery they would

prefer for information to be sent

Yes

3

No

0

via Email

N/A

0

Ne x t S t e p

6. Before ending call, reiterated or confirmed next action

to be taken

Yes

2

No

0

N/A

0

7. Agreed upon a time to follow up

Yes

2

No

0

N/A

0

Score: 100%

22 points out of a possible 22

Sample Hotel 7/16/2012 0000s_071612_ss Carolyn Jones