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Section 2: Introduction and Executive Summary
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May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 4
6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comFigure 2-1
A strong local population base is important to provide demand for youth sports complex. Most attendees for
recurring events, such as local sporting events, will live within a relatively short distance of the facility.
The 2016 population of Morgan Hill was 43,296 residents. This represents a 28% increase from 2000 when
the City of Morgan Hill had an estimated resident population of 33,733 persons. Since 2000, the population
of Morgan Hill has grown by 28.3 percent to 43,296 residents in 2016. Healthy growth was also observed
through the Santa Clara County market and the State of California, during this time.
Table 2-1
2000
2010
2016 %Growth
2000-2016
CAGR*
2000-2010
CAGR*
2010-2016
United States
281,421,906 308,745,538 323,580,626 15.0% 0.93% 0.79%
California
33,871,648 37,253,956 38,986,171 15.1% 0.96% 0.76%
Santa Clara County, CA 1,682,585 1,781,642 1,911,024 13.6% 0.57% 1.18%
Morgan Hill, CA
33,733
37,882
43,296
28.3% 1.17% 2.25%
*Compounded Annual Growth Rate
Sources: Johnson Consulting, Esri ArcGIS BAO
Historic & Current Population - Morgan Hill, CA (2000-2016)