Section 2: Introduction and Executive Summary
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May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 8
6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comMORGAN HILL AQUATICS CENTER
FACILITIES:
The Morgan Hill Aquatics Center is an outdoor swimming complex, which opened in 2004. The
facility was designed by ELS Architecture and Urban design and is LEED Silver certified. Other amenities
include:
50 Meter Competition Pool (seventeen-25m lanes)
5,000 square-foot Recreation Pool
Waterslides
Splash pads
Community Picnic Arena
Locker Rooms
Family Changing Rooms
DEMAND SCHEDULE:
The Center was originally developed with the intention of hosting regional and
national swim events that would attract visitors to the Morgan Hill Community, but it is also heavily utilized
by residents and visitors for recreational swimming. Over the last two years, the Center has held 21 Swim
meets over 41 days, attracting almost 37,000 visitors. A breakdown of these events is provided in the table
below.