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Section 2: Introduction and Executive Summary
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May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 11
6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comTable 2-6
As shown in the table, activities at the Aquatics Center are estimated to have generated $7.0 million in total
spending, $2.2 million in increased earnings, 49 FTE jobs, and $353,000 in tax revenues, annually. Visitor
impact resulting from out-of-town visitors to Morgan Hill is estimated to have included $6.1 million in total
spending, $1.9 million in increased earnings, 42 FTE jobs, and $307,000 in tax revenues. Morgan Hill would
receive approximately $38,000 in sales tax revenues, $32,000 of which is through visitor impacts.
Table 2-7 summarizes the estimated economic and fiscal impact of the soccer and non-soccer tournaments at
the Outdoor Sports Center, combined, annually.
Morgan Hill Aquatics Center
Summer Recreation Swimming Use and Swim Meets, Combined
Economic and Fiscal Impact
Economic Impact ($000)*
Multiplier
Resident
Impact
Visitor
Impact
Total*
Direct Spending
$528
$3,368
$3,897
Indirect Spending
0.4500
238
1,516
1,754
Induced Spending
0.3570
189
1,203
1,391
Total Spending
$955
$6,087
$7,042
Increased Earnings
0.5550
293
1,870
$2,163
Employment (FTE Jobs)
12.6057
7
42
49
Fiscal Impact ($000)*
Tax Rate Resident
Impact
Visitor
Impact
Total*
Sales Tax **
8.75% $46
$284
$330
Transient Occupancy Tax
10.00%
0
23
23
Total Tax Revenue
$46
$307
$353
*Figures are rounded to the nearest thousand
** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $38,000.
Source: Johnson Consulting