163 / 493
Section 2: Introduction and Executive Summary
|
May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 17
6 East Monroe Street
|
Fifth Floor
|
Chicago, Illinois 60603
|
Phone: 312.447.2010
|
Fax: 312.444.1125
www.chjc.comArea. Also, if the surfaces are part of a larger, multipurpose facility that offers other surfaces, like outdoor
fields, it could become a large multipurpose complex that is capable of hosting a variety of sporting and non-
sporting events, thereby increasing the chances for long-term success and viability of the facility.
2.
MULTIPURPOSE INDOOR FACILITY
We recommend the City also consider a feasibility study on the development of a multipurpose indoor
facility. Focus group and stakeholder conversations made it clear that there is local demand for indoor space
for sports and non-sporting events, particularly during the winter months. The facility could also be attractive
for athletes and teams from cold-weather climates that are looking for winter training locations.
Initially, the facility will cater to local use for practice, camps, clinics and local tournaments. Once the market
has time to mature and a DMO can be developed the City can begin to consider expansion of the facility to
accommodate larger events. The space should be flexible to accommodate as many uses as possible. A new
facility should include some or all of the following base amenities:
Indoor turf field (200’ x 85’)
4-6 hardcourts surfaces
Retail space
Locker rooms
Meeting Rooms/Community space
A facility with this type of program will be approximately 85,000 square feet and would require approximately
three acres of land (including parking). The cost of such a facility will depend on a number of factors,
including land acquisition, new-build versus renovation of an existing structure, building materials and facility
amenities. As such, it is difficult to provide a price estimate, however a feasibility study could include potential
cost estimates.
3.
BASEBALL AND SOFTBALL COMPLEX
Lastly, the City of Morgan Hill should consider an investment in local baseball and softball fields. Given the
inventory of existing baseball complexes regionally, the new fields should focus on an investment at the local
level since the regional tournament market is saturated with baseball and softball complexes. As shown in
Section 5, the regional baseball and softball market is saturated with facilities with four competitive baseball
facilities located within a 50-mile radius of Morgan Hill. Therefore, it would be more practical for the City to
focus on local baseball and softball needs in the short term, including practice, leagues and potentially local
tournaments. If the goal is to attract sports tourism through large tournaments, it would make more sense
for Morgan Hill to invest in a different facility type – one that is not common throughout the region.
The City has purchased land in the South East Quadrant that would be ideal for baseball/softball fields. Local