158 / 493
Section 2: Introduction and Executive Summary
|
May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 12
6 East Monroe Street
|
Fifth Floor
|
Chicago, Illinois 60603
|
Phone: 312.447.2010
|
Fax: 312.444.1125
www.chjc.comTable 2-7
As shown in the table, activities at the Outdoor Sports Center are estimated to have generated $11.8 million
in total spending, $3.6 million in increased earnings, 83 FTE jobs, and $564,000 in tax revenues, annually.
Visitor impact resulting from out-of-town visitors to Morgan Hill is estimated to have included $9.8 million in
total spending, $3.0 million in increased earnings, 68 FTE jobs, and $474,000 in tax revenues. Morgan Hill
would receive $60,000 of the sales tax revenues, $49,000 of which is through visitor impacts.
The table below provides a summary of the combined projected economic and fiscal impacts of the Aquatics
Center and Outdoor Sports Center.
Morgan Hill Outdoor Sports Center
Soccer and Non-Soccer Tournaments (2016)
Economic and Fiscal Impact
Economic Impact ($000)*
Multiplier
Resident
Impact
Visitor
Impact
Total
Direct Spending
$1,134
$5,424
$6,557
Indirect Spending
0.4500
510
2,441
2,951
Induced Spending
0.3570
405
1,936
2,341
Total Spending
$2,049
$9,801 $11,849
Increased Earnings
0.5550
$629
$3,010
$3,640
Employment (FTE Jobs)
12.6057
14
68
83
Fiscal Impact ($000)*
Tax Rate Resident
Impact
Visitor
Impact
Total
Sales Tax **
8.75%
$90
$432
$522
Transient Occupancy Tax
10.00%
0
42
42
Total Tax Revenue
$90
$474
$564
*Figures are rounded to the nearest thousand
** Total sales tax is 8.75%. City of Morgan Hill receives 1% of gross sales, or $60,000.
Source: Johnson Consulting