Section 2: Introduction and Executive Summary
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May 2017
Sports Market Business Strategy – Morgan Hill, CA
PAGE 18
6 East Monroe Street
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Fifth Floor
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Chicago, Illinois 60603
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Phone: 312.447.2010
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Fax: 312.444.1125
www.chjc.comparticipation is strong at the youth level, but there is a shortage of local fields in both sports, particularly for
practice. The inventory of local fields includes those at Britton School, Burnett School and El Toro School.
We met with representatives of both sports who have resorted to hosting practices on the properties of local
residents, essentially in their backyards. Adding new fields to the Morgan Hill market would allow for an
inventory of practice fields and quality game fields for local games and tournaments. Additionally, if new
fields are built with Field Turf they can be lined for other sports such as soccer, rugby, or lacrosse to allow for
multipurpose use like Twin Creeks Sports Complex in Sunnyvale. This could allow for additional fields to be
used in conjunction with the OSC for larger tournaments.
A new facility in Morgan Hill should consider some or all of the following components:
Four baseball/softball fields with lights (wheel configuration)
Field Turf surface with outlines for soccer/lacrosse fields
Concession stand with two points of sale
Temporary fencing to accommodate different field dimensions
Restrooms
Batting cages/ throwing tunnels
The cost of such a facility will depend on a number of factors, including building materials, field dimensions
and amenities. As such, a price estimate cannot be provided at this time. Further investigation into the
viability of such a complex should be conducted and should include a cost estimate.
4.
PARKING & POTENTIAL ADJACENT REAL ESTATE DEVELOPMENT
There will have to be parking considerations depending on the location of these new facilities, especially if
any of them are located at the OSC/AC site. With parking already a challenge at the site, adding any
additional facilities or events will require expanded parking inventory.
The City of Morgan Hill may also want to consider non-sports facility development in some strategic
locations near the existing athletic facilities. There could be areas of opportunity for other new real estate uses
as the City looks to grow its sports facilities and attract more visitors. For example, additional hotels, gas
stations, restaurants and specialty retail could be ways to capture additional visitor dollars. Any new real estate
development should be preceded by further studies as the scope of this study did not consider other real
estate uses.