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Section 2: Introduction and Executive Summary

|

May 2017

Sports Market Business Strategy – Morgan Hill, CA

PAGE 7

6 East Monroe Street

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Fifth Floor

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Chicago, Illinois 60603

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Phone: 312.447.2010

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Fax: 312.444.1125

www.chjc.com

Table 2-3

PRICING:

The prices for renting the facility vary based on field surface and renter type. These costs are

provided in the table below.

Table 2-4

OBSERVATIONS:

Overall, the Outdoor Sports Center is in fair condition. The field turf will likely need

extended maintenance or replacement, as it is approaching the end of its useful life. Upkeep of the grass fields

was the biggest need noticed on our tour of the facility. The facility has permanent lighting for the two turf

fields, temporary lighting for the grass fields, and a designated food vendor location. The grass fields are

utilized for a variety of events, and most recently were being transitioned to Cricket fields.

Morgan Hill Outdoor Sports Center

Outdoor Events (2015-2017)

Events Event

Days

Total

Attendance*

Attendance/

Day

2015-2016

33

62

229,153

3,696

2016-2017**

31

67

-

-

*Estimated attendance.

**Projected.

Sources: Morgan Hill Youth Sports Alliance

Field Rental Rates

Morgan Hill Outdoor Sports Center

Surface Price /Hr

Turf

Grass

Home Field Program

$30

$18

Morgan Hill Non-Profit

$35

$25

Morgan Hill Resident

$45

$35

Visitor Non Profit

$60

$45

Visitor

$80

$55

$35/hr for lights

Sources: MHYSA, MHOSC

Renter Type