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CAPITAL EQUIPMENT NEWS
MARCH 2017
18
O
ver the years, the Southern
African dozer market has
been such a competitive
turf, mostly for premium
makers jostling for a share
of the seemingly lucrative
market. In 2007 Chinese construction
equipment manufacturer Shantui entered
the fray with its range of dozers to
challenge the dominance of premium
makers such as Caterpillar, Komatsu and
Liebherr, to mention a few.
Barely known to local equipment users
at the time, Shantui already boasted in
excess of 60% share of the Chinese dozer
market. A subsidiary of Shandong Heavy
Industry, historically its core product is
bulldozers, but in the past few years the
company has expanded beyond reliance on
a single product line through an acquisition
strategy.
To date, the company is known as the
bulldozer king in China, holding about 60%
share of the domestic Chinese dozer market,
according to David Gao, chief operating
officer at Everstar Industries, the authorised
dealer of the Shantui range of construction
equipment in South Africa. Back in 2010, it
went on to become the largest producer of
bulldozers on a global scale, making over
10 000 units that year or two in five crawler-
type dozers produced in the world. The next
largest producer by number of units was
Caterpillar. At present, Shantui’s annual
production capacity exceeds 15 000 units of
bulldozers.
Meanwhile, South Africa is a 200-
unit per year dozer market, and to date,
Shantui claims to own 5-10% share of
the particular market. Gao alludes to
In a market that is traditionally dominated by premium OEMs, Chinese
construction equipment manufacturer Shantui continues to rip a sizeable share
of the southern African bulldozer market, writes
Munesu Shoko.
DRAGON’S
DOZING APPETITE
Shantui offers an extended dozer range to the
Southern African market, with over 10 models
available for customers in the region.
INSATIABLE