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CONSTRUCTION WORLD
JUNE
2016
The layout of the stand reflected the
brand’s focus on the customers, making
it easy for visitors to find the offer for
their business in the display organised by sector:
Urban Construction, Infrastructure, Quarrying
and Recycling. CASE machines and Iveco vehi-
cles where shown together to highlight how
the two lines provide a complete solution for
construction businesses.
The CASE Europe Africa Middle East team
was on the stand throughout the show to
welcome customers from across the region and
discuss their requirements. The Service and Parts
teams and CNH Industrial Capital were also avail-
able to explain all the ways the brand is able to
support customers in partnership with its dealers,
providing complete business solutions that
include tailored financing packages, extended
warranty, planned maintenance programmes,
competitive cost of ownership, and efficient
parts and technical service.
The brand showcased its full line of equip-
ment and services, complemented by Iveco
vehicles for the construction industry, on its
3 216 square metre stand. At the show CASE
unveiled new D Series crawler excavator models
for the European markets, the 580ST backhoe
loader featuring the new backhoe boom and
loader arm, and new features for the CASE
®
SiteWatchTM and CASE
®
SiteControlTM systems.
A team of dancers and acrobats provided
entertainment and led visitors into the heart
of the CASE stand, where they performed with
three machines.
An immersive CASE experience
Following its successful introduction at Intermat
2015, CASE offered once again its stand experi-
ence app, which led visitors on a guided tour,
providing access to multimedia material on the
products and services on display as they walked
around the stand.
An excavator simulator provided visitors
the opportunity to experience what it is like
to operate a CASE machine. This proved to be
one of the stand’s biggest attractions, with over
CASE Construction Equipment made a big impression at the bauma
2016 exhibition, attracting a high number of visitors from all
continents on its stand throughout the week.
750 visitors proving themselves in the driving
simulator contest that challenged participants
to uncover the CASE logo against the clock,
rewarding every day’s fastest operator with an
action camera.
The brand also organised a twice-daily
shuttle to a gravel pit located in the nearby village
BAUMA 2016 SHOW IS A SUCCESS FOR CASE
Franco Invernizzi, global brand marketing
and Africa Middle East sales and
marketing of CNH.
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