3 / 44
TABLE OF CONTENTS
Executive Summary
Situation Analysis
Overview
Company Analysis
Consumer Analysis
Maket Analysis
Product Analysis
Competitive Analysis
Primary Research
SWOT Analysis
Target Audience
Campaign Objectives
Creative Strategy
Marketing Strategy
Overview
Media Strategy
Advertising Executions
Facebook & Twitter
Outdoor Advertising
Newspaper Insert
Backlit Diorama Ads
Radio Spot
Storyboard
Sales Promotions
Social Media
Snapchat Geofilters
Public Relations
Evaluation
Media Schedule
Final Budget
Media Expenditures
Works Cited
1
MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
2
3
3
4
5
7
8
10
12
14
16
17
18
19
19
20
24
25
26
27
28
30
31
32
34
35
36
38
38
38
39
40
Table of Contents