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SITUATION
ANALYSIS
MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
Below is an overview of the research that was conducted during the assembly of
this campaign. To summarize the findings, the following situation analysis is separated
by examination of the company, consumer, market, product, and competition. The
information obtained through secondary research assisted with the development
of the creative ideas and strategies that are essential to this campaign. Primary research
was also gathered in order to generate a sufficient amount of qualitative data to
inspire some of the campaign’s messaging and creative tactics. The following section
represents information gathered during the research process and emphasizes crucial
data that was collected.
Situation Analysis