ESPN EVENT BIRMINGHAM BOWL CAMPAIGN PLAN

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RADIO
SPOT
ESPN EVENTS
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
30 Radio Spot
Client: ESPN Events
Product: Birmingham Bowl
Title: Don’t Fumble Your Holidays
Elements
SFX: HOLIDAY MUSIC.
SFX: LIGHT FAMILY CHATTER.
SFX: SOUNDS OF FAMILY DINNER
COMING TO AN END.
SFX: COLLECTIVE SIGH.
SFX: WHISTLE BLOWING.
SFX: CHEERING FANS, SOUNDS OF
FOOTBALL GAME BEING PLAYED.
Length: :30
Writer: Mohamed Marketing
Medium: Radio
Audio
MOM: Alright, everybody, time to get your
matching jammies on.
KIDS: Do we have to?
MOM: C’mon, it’s a tradition!
NARRATOR (TO AUDIENCE):
Doesn’t a jersey sound better than
matching jammies? Don’t fumble your
holidays this season – come out to the
Birmingham Bowl where family bonding
doesn’t require cheesy sleepwear.
Visit for more
information on how to kickoff your new
family tradition.