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MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
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Snapchat Geofilters
Snapchat will be used to advertise the
game and to entertain and get fans
involved. This platform will be used in
the form of Geofilters that will become
available in the Birmingham area on the
Friday night before the Birmingham Bowl.
There will be three filters that anyone in
the area with a Snapchat account can
access. The first will be a front view of The
University of Kentucky football helmet
and the second will be a front view of The
University of Cincinnati football helmet.
Users will be able to take a picture and
then use the filter to put the team’s
football helmet over their own face. It will
make the user look like they are actually
wearing the competitor’s football helmet.
The third Geofilter will be a simple design
advertising the Birmingham Bowl. Fans
will be able to take a picture and then
slide their finger over the screen to
display a Birmingham Bowl logo. The
use of Snapchat will strengthen the
awareness of the game in the area and
keep people involved.
SNAPCHAT
GEOFILTERS
University of Kentucky
Football Helmet
University of Cincinnati
Football Helmet