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MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
37
Contact: Elizabeth Jackson
FOR IMMEDIATE RELEASE
Phone: 205-555-5555
July 31, 2017
BIRMINGHAM, AL – ESPN Events announced today that they will be putting on
another social video contest next month for its product the Birmingham Bowl.
The contest will go live on August 1st and last through August 31st. Contestants
will be asked to provide a video of themselves and one other person performing
a celebratory handshake. The contest idea is inspired by the spirited handshakes
that college and professional football players often engage in.
The contest will require that participants distribute a tweet in which they will tag
the Birmingham Bowl’s official Twitter account (@Birmingham_Bowl), include the
hashtag “#ShakeOff,” and attach a video of them and one other person carrying
out their own unique handshake.
The two people from the winning video will each receive a customized
Birmingham Bowl Yeti cooler — up to a $300 value. Both the winners and runners-
up will receive the opportunity to have their videos played on the jumbotron at
some point during the Birmingham Bowl game. Other participants will have the
chance to win prizes as well. ESPN Events hopes that its second Birmingham Bowl
social video contest will further spark fans’ enthusiasm for this year’s college
football season as well as for the Birmingham Bowl this coming December.
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Public Relations
Press Release 2