33 / 44
STORYBOARD
2 sec.
SFX:
Typical Christmas music
Opening clip:
Image of outside of house
– Christmas lights and tacky decorations
out front.
2 sec.
Zoom In:
Camera slowly focuses on
window, then family inside window.
3 sec.
SFX:
Football Game on TV out of frame
Close Up: Couple sitting on couch in tacky
sweaters looking irritated.
4 sec.
PAN LEFT:
Shows in-law on couch next
to couple,nagging and waving her finger
disapprovingly.
3 sec.
ZOOM OUT:
Shows entire couch of
unenthused individuals, husband rolls
eyes and clicks remote as crazed child
runs across the frame.
3 sec.
WIDE:
Now the whole living room in
in the frame and you can see into the
kitchen, where there is smoke coming
from the stove.
Narrator (OS):
Don’t let the holidays hit
you all at once. Leave the big hits for the
players on the field while you watch the
Birmingham Bowl.
7 sec.
FADE:
Dad, Mom, and son sitting in the
stands. All smiling, cheering, etc.
Narrator (OS):
The only person who will
have to worry about something being
poured over their head is the winning
coach receiving a Gatorade shower.
6 sec.
Cut to:
Outside of Legion Field with logo
somewhere.
Narrator:
Come join us at historic Legion
Field for the 12th Annual Birmingham
Bowl. Visit
BirminghamBowl.comfor
more information.
MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
31
1.
2.
3.
4.
5.
6.
7.
8.
Storyboard