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MOHAMED MARKETING
BIRMINGHAM BOWL
CAMPAIGN PLAN 2017
39
MEDIA
EXPENDITURES
March-October Media Expenditures
Social Media:
Facebook Sponsored Ad Posts
55 spots; 6 posts per month excluding
kickoff month in March when there will
be 7 posts
$3.72 CPM
60,933 impressions per month
$226.67 total per month
Twitter Sponsored Ad Posts
15 spots; 5 posts per promotional month
during the of fseason (March, June,
August)
$8.92 CPM
50,800 impressions per month
$453.33 total per month
November &
December Expenditures:
Cable Television Spot
$39.48 CPM
$917.86 per day
23,248 impressions per day
45.6% reach with a 2.7 frequency
Radio Spot:
$13.37 CPM
39,033 impressions per day
$522.14 per day
42% reach, 3.6 frequency
Print:
Backlit Diorama
$3.47 CPM
$267.86 per day
77,143 impressions per day
Newspaper Insert
$26.75 CPM
96,594 impressions per day
Social Media:
Facebook Sponsored Ad Posts
82 total sponsored ads
$3.72 CPM
$87.43 per day
23,502 impressions per day
1st and 5th Weeks: 17 posts
Weeks In-Between: 16 posts
Twitter Sponsored Ad Posts
23 total sponsored ads
$8.92 CPM
$58.28 per day
6,534 impressions per day
1st Week Posts: 6
5th Week Posts: 5
Weeks In-Between: 4 per
Outdoor Boards
2 total outdoor bulletins
$714.29 per day
$5.88 CPM
77,413 impressions per day
Other Expenditures:
250 Stadium Cups: $218 total
150 Football-Shaped Stress Balls: $145
total
25 T-Shirts: $150 total
12 Folding Chairs: $282
3 Yeti Coolers: $1,500 total
Contingency: $1,335
Graphic Design: $4,590
Website: $ 7,500
Public Relations: $3,000
Media Expenditures