43 / 84
incurred in installing an additional
16MW of supply capacity but the time
taken was a fraction and the ongoing
operating expenditure is reduced.
Conclusion
Expanding the capacity of data centers
to address the increasing demand for
Cloud computing and data storage
can often be constrained by available
power. Sometimes this can even be
a limitation of the utility supply in a
particular location but, even if it isn’t,
the ability to add more server racks
may be restricted by the existing
power and cooling infrastructure.
Provisioning additional power capacity
is costly, second only in cost to adding
servers, so any means to improve the
utilization of existing power sources
has to be welcome.
Through its Intelligent Control of
Energy (ICE
®
) solution, Virtual Power
Systems, partnered with CUI, provides
a complete power management
capability for data centers and
similar network and IT infrastructure
applications. It maximizes capacity
utilization through peak shaving and
releases redundant capacity from
systems that aren’t totally mission-
critical. Importantly its power
switching and Li-ion battery storage
modules can be readily deployed in
both existing and new data center
installations with a dramatic reduction
in total cost of ownership, up to 50%.
For more information on the ICE
®
Platform, visit our site
Mark Adams – Senior Vice
President, CUI Inc.
Mark Adams has over 25 years of
industry experience and has been
instrumental in reorganizing
CUI's sales structure and moving
the company into advanced
power products. Before joining
CUI in 2009 Mark was a Sales
Director at Zilker Labs for the
3 years leading up to their
acquisition by Intersil, during
which time Mark secured
numerous design wins with some
of the largest communication
OEMs in the world. Prior to that
Mark’s sales experience includes
7 years working in distribution
with Future Electronics and a
further 7 years as a manufacturer
representative
primarily
supporting Xilinx FPGAs. Mark
attended Central Washington
University where he studied
Business Marketing, received
his commission from Army ROTC
and served in the Army National
Guard for 13 years. As Senior Vice
President at CUI, Mark is involved
in business development and
strategic customer engagement.
New-Tech Magazine Europe l 43