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Dynamic Leadership
By Kevin Widder
In a time of challenging issues, it’s very important for all of us, in the packaging industry, to
show leadership. But not just any leadership –
dynamic leadership!
The word “dynamic” is defined as a physical force or energy, marked by usually continuous
and productive activity or change.
I believe that dynamic leadership begins with our willingness to change.
We’re all facing challenges such as a shortage of labor, government infighting, energy
consumption, safety concerns, tax breaks, embracing new technologies, and more.
When it comes to all of this, I suggest that the only thing we have total control over, and thus
have the opportunity to show Dynamic leadership, is our minds – the way we look at our
circumstances and our willingness to change.
John D. Rockefeller, the founder of the family fortune, said that attitude is everything. It’s not
a part of the thing. It’s not the majority. It is everything.
If we are to show Dynamic leadership, the way we look at our circumstances will make all
the difference in the world. When we look for the good, we will find more good. When we
focus on the bad, we’ll focus on that. Whatever we focus on tends to expand.
Every day is a new opportunity for us to change our attitude, look for the good, and do the
best we can with those things that we can control.
Here are a few simple ideas that, I believe, could help all of us to have a more positive
attitude every day and thus help us show Dynamic leadership to our co-workers, customers,
and suppliers.
Before going to sleep each night, may I suggest that you NOT watch the late TV news. It’s
usually full of negative stories that don’t help us move forward with our thoughts.
In the morning, turn off radio and television news and stop the paper for a while. If
something major happens, someone will let you know.
Instead, read some positive affirmations, out loud, that declare what you do want instead of
what you don’t want.
Many people go around each day declaring things that actually take them backwards: “It’s
hard to get good labor. The government is hurting our business. New technology is too
difficult to understand.”
These are very powerful affirmations, in the wrong direction. Is that what we really want? I
don’t think so. So, I suggest that we should stop declaring such thoughts because words are
previews of things to come. Our words become our thoughts and our thoughts become our
actions and our reality.
AICC ASSOCIATE
MEMBER BOARD
David Callif
BCM Inks
Immediate Past Chairman
dave@bcminks.comKevin Widder
Automatän
Vice Chairman
kwidder@automatan.comTom Kowa
Huston Patterson Printers
Chairman
tkowa@hustonpatterson.comBrian Kentopp
Bobst North America Inc.
Secretary
brian.kentopp@bobst.comcontinued on page 49
48
BOX
SCORE
ASSOCIATES COLUMN
Keith R. Umlauf
The Haire Group
First Alternate
kumlauf@hairegroup.com