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Wire & Cable ASIA – May/June 2008

32

Consumer Reports is published by Consumers Union

(Yonkers, New York), an independent non-profit organisation

that defines its mission as working ‘for a fair, just, and safe

marketplace for all consumers and to empower consumers

to protect themselves.’

Ghosn of Nissan sees an American

car market in recession

The chief executive of Nissan Motor Co is not pessimistic

about the global automotive industry – at least not across

the board. Carlos Ghosn, who is also president and CEO of

Renault SA of France, told reporters in Seoul, South Korea,

in February that the Russian market expanded 25% in 2007,

with China a close second and India and Brazil coming on

strong. He predicted that, over the next two years, Russia

will surpass Germany as the largest auto market in Europe.

“Nobody can ignore Russia,” said Mr Ghosn, as reported by

the Detroit News. Renault accordingly signed an agreement

in December to become a 25% shareholder and strategic

partner with Russian auto maker Avtovaz. But Mr Ghosn,

who was visiting South Korea to meet with local Nissan

and Renault officials, was less sanguine about present

prospects for American auto makers. He said: “We are very

lucid . . . that there is a recession in the United States, at

least in the car market.” (‘Nissan’s Ghosn: US Auto Market

in Recession,’ 22

nd

February)

The American market, like the Japanese, has been stagnant

for the past four years, Mr Ghosn noted. US car and light

truck sales totalled 16.1 million vehicles in 2007, the worst

year in a decade, and sales are expected to slip this year

as well.

Even so, this shrewd observer of the automotive scene

expressed optimism that the US market will improve,

although his time-frame was somewhat ambiguous.

He said only that the American auto market ‘will not stay in

recession for a long time.’

Earlier, Mr Ghosn had told students at Seoul’s Korea

University that global auto makers must focus on emerging

markets: that growth in countries such as Russia, China,

India, and Brazil will be key. He said flatly, “No car

manufacturer can ignore these markets.”

In that broader perspective, Mr Ghosn saw auto makers

everywhere facing rising costs for iron ore, precious metals,

aluminium, and other materials.

He said, “These represent risk for the industry.”

Telecommunications

Its stock price well down, Motorola

considers getting out of the

cellphone business

Motorola (Schaumburg, Illinois) has said that it is exploring

the possibility of selling or spinning off its cellular phone

business as a way to improve profitability. “I don’t want to

preordain how or if it happens,” Donald F McLellan, a senior

vice president for corporate strategy, told the New York

Times. “This is genuinely an exploration – not more than

that.” (‘Motorola Weighs a Shift in Cellphones,’ 1

st

February)

Mr McLellan said the announcement was prompted by

a stock price that was ‘unacceptable at these levels.’ The

value of Motorola shares dropped 18.8% on the day in late

January when the company announced a decline of 84%

in fourth-quarter 2007 profit and warned of challenging

months ahead. As reported by Laura M Holson, of the

Times, the share price of $11.50 had fallen from a 52-week

high of $19.98.

Motorola’s phone shipments plunged 38% in the fourth

quarter of last year as the company – losing customers to

the iPhone from Apple and camera phones from Samsung

Electronics – moved closer to relinquishing its spot as

the third-largest handset maker in the world. Cellphone

production is the largest division of the company, with

$18.99 billion in net sales in 2007, a 33% decline from a

year earlier. Two other units are smaller but profitable.

Ms Holson wrote: “The company has been under pressure

from the investor Carl C Icahn, who led a fight for a seat

on Motorola’s board because he thought that management

had not done enough to increase the price of the stock.”

While he was unsuccessful, his criticism helped speed

the departure of the company’s chief executive and the

installation of a successor.

Mr Icahn, who had urged the splitting-off of the cellular unit

from the rest of the company, said in a statement that he

was pleased to see Motorola finally exploring that possibility.

“[I] believe Motorola is finally moving in the right direction,”

the financier and corporate raider said. “But it certainly still

has a long way to go.”

Mr Icahn, whose net worth of $14.5 billion made him the

18

th

-richest man in America in 2007, owns some 33.5 million

shares of Motorola, representing a 1.39% interest in the

company.

In a transaction apparently prompted by its favourable

analysis of the Chinese market for cable TV, Motorola

announced that it has acquired the assets related to

digital cable set-top products of Zhejiang Dahua Digital

Technology Co Ltd and Hangzhou Image Silicon. The

acquisition would expand Motorola’s presence in China

and improve its time-to-market there.

Simon Leung, president of Motorola Asia Pacific, said:

“[Some] 130 million Chinese households currently subscribe

to cable and, as customers make the transition from

traditional analog solutions to digital cable, digital cable

subscriptions in China are expected to grow from 10 million

in 2006 to over 165 million by 2016.”

As reported by Dow Jones Newswires (25

th

February),

Motorola describes Zhejiang Dahua Digital as a company

focused on manufacturing, marketing, research and

development, and services for digital TV set-top boxes.

Terms of the acquisition were not disclosed.

Dorothy Fabian

Features Editor