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Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

75

2011 Best

Practices Study

Agencies with

Revenues Between

$5,000,000 and

$10,000,000

A. Average Total Revenues: $6,995,812

B. Population Density of Metropolitan AreasWhere Home Office is Located

Average

+25% Profit

+25% Growth

Less than 50,000

14.0%

13.0%

12.3%

50,000 – 250,000

32.6%

29.6%

30.8%

250,000 – 1,000,000

25.6%

29.6%

32.3%

More than 1,000,000

27.9%

27.8%

24.6%

C. Corporate Structure

C

26.2%

24.5%

28.1%

S

59.5%

60.4%

57.8%

Partnership

4.8%

5.7%

4.7%

LLC

9.5%

9.4%

9.4%

Sole Proprietorship

0.0%

0.0%

0.0%

Average Number of Agency Locations

(Main Offices and Branch Offices)

3.2

3.0

5.1

# of States Offices are Located in

1.4

1.1

1.8

Agency has an ESOP

11.6%

18.2%

27.3%

% of Stock Owned by ESOP

68.2%

87.3%

57.6%

D. Shareholders

Number of Shareholders (excluding ESOP)

4.3

3.7

4.7

High

12.0

Low

1.0

E. Ownership Percentage

% Owned by Largest Shareholder

54.2%

67.9%

51.6%

High

100.0%

Low

7.6%

F. Shareholder Age

Current Age of Largest Shareholder

58.7

59.9

57.8

G. Parent Corporation

Average

“Other” included AAA and

diversified holding company.

% of Agencies Owned by Another Corporation

4.8

Description of Parent Corporation

Financial Institution

0.0%

National Broker

0.0%

Other

100.0%

H. Member of Group

% of Agencies Belonging to a Franchise, Cluster,

Alliance/Network or Aggregator Group

16.3%

“Groups”consisted of

Assurex, Keystone, Combined Agents of

America, and Insurance & Risk Managers

.

Profile

(of Agencies in this Study Group)