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Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Staff Service Info

Technology

Insurance Carriers

Appendix

84

Analysis of Agencies with Revenues Between $5,000,000 and $10,000,000

2011 Best

Practices Study

Agencies with

Revenues Between

$5,000,000 and

$10,000,000

Average

+25% Profit

+25% Growth

Revenues (as % of Gross Revenue)

Commercial Lines

45.4%

42.5%

43.0%

Bonds

1.0%

0.4%

0.4%

Personal Lines

23.5%

29.6%

25.4%

Value Added Services

0.6%

0.4%

0.0%

Contingent/Bonus

7.6%

8.1%

7.9%

Group Medical

12.7%

11.9%

12.8%

All Other Group

3.4%

3.0%

2.1%

Individual L&H

3.6%

2.0%

6.6%

Bonus/Overrides

0.8%

0.8%

1.0%

Investments

0.5%

0.2%

0.6%

Miscellaneous

0.9%

0.5%

0.1%

Total Revenues

100.0%

100.0%

100.0%

Brokerage Commission Expense

1.4%

0.6%

3.9%

Net Revenues

98.6%

99.4%

96.1%

Expenses (as % of Net Revenues)

Compensation

66.5%

59.4%

66.6%

Selling

3.2%

2.6%

3.3%

Operating

13.9%

11.5%

11.8%

Administrative

3.6%

1.9%

3.5%

Total Expenses

87.1%

75.5%

85.1%

Pre-Tax Profit

12.9%

24.5%

14.9%

Pro Forma Pre-Tax Profit

1

17.6%

31.0%

19.8%

Operating Pre-Tax Profit

2

3.7%

14.9%

5.0%

EBITDA

3

16.3%

26.2%

17.3%

Pro Forma EBITDA

21.0%

32.7%

22.2%

1

Pre-tax Profits if discretionary expenses are

eliminated and all owners compensated as

employees

2

Pre-tax Profits excluding contingents, bonus

and investment income

3

EBITDA—Earnings Before Interest Taxes

Depreciation and Amortization

Profit/Loss Summary

Profit/Loss

(as % of Net Revenues)

Profitability