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Cocktail is King
~IONEER
days in America produced
~
hardened, sturdy physical types.
Strong men embraced 'strong drink,
and America became a hard-liquor country.
The early settlers took their liquor "straight"
as well as hard, and on the whole ca1Tied it
well. With the changing tempo of develop–
ment came the cocktail, and with its wide–
spread and rapidly growing appeal it has .
largely replaced "straight" drinking. The
cocktail era will probably pass, in its turn, and
make way for a great people to "find" them–
selves with respect to their drinking, by learn–
ing to drink and enjoy wines and malt liquors.
Meantime, however, there is no denying that
the cocktail's heyday is here; for the next few
years every hour will be the Cocktail Hour,
so to speak. Therefore, we must make our
bow and render service to the cocktail. Thus
the main part of my book will be devoted to the
Cocktail, old and new, exotic and local, con-
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