13 / 22
53%
STRIKE RATE
OF ALL PATRONS IN ALL OF
THE BARS SAMPLED.
REASONS FOR NOT SAMPLING:
DRIVING, PREGNANT, DON’T DRINK
WHISKEY, NOT INTERESTED
85%
OFTHOSE SAMPLED HAD A
POSITIVE REACTIONTOTHETASTE AND
EXPERIENCE
“OHTHATTASTES LOVELY,
IWOULD NEVER HAVE
THOUGHTTO ORDER
THAT!”
CONSUMER PROFILE OFTHOSE SAMPLED
POSTIVE