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• MOST MANAGERS FELT ITWASVERY FORWARDTHINKING OFTHE
BRAND.THEY LIKEDTHE FACTTHATTHEIR CUSTOMERSWERE IN A
WAY BEING REWARDED.
• THEY LIKEDTHE ‘NO FUSS’HAWKERTRAY AND FUNKY STATIC UNIT
ANDTHE FACTWEWEREN’T BEHINDTHE BAR INTHEIRWAY.
• ALL ACCOUNTSTHAT HAD RECEIVEDVISIBILITY INVESTMENTWERE
TARGETED ANDTHIS REAFFIRMEDTHE COMMITMENT FROM
PROXIMO SPIRITS
• SOME OFTHE LARGER ACCOUNTSWOULD HAVE PREFERRED
MORE STOCK, A LEARNINGWOULD BETO BOOK A ‘DOUBLE SESSION’
FORTHESE LARGER ACCOUNTS
COMMENTS RELATING
TO THE TRADE