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LEARNINGS AND RECOMMENDATIONS FROM
SAMPLING BRAND AMBASSADORS
THEREWEREN’T MANY NEGATIVES BUT A COUPLE OFTHINGS
TO CONSIDER:
• VISITING SO MANY BARS IN ONE NIGHT IS GOOD HOWEVER IT IS
NOT POSSIBLETO HIT ALLTHE BARS ATTHE IDEALTIME E.G.
BETWEEN 9 11 ,WE ALWAYS HADTO DO AT LEAST ONE EARLY
BEFORE ITWAS BUSY
• THE RECEPTION FROM HIP BARSWAS BY FARTHE BEST REACTION,
PERHAPS BECAUSETHEY ARE MORE USEDTO RECEIVING SAMPLING
PROMOTIONS AND ARE MORE OPEN MINDEDTOTRYING NEW
THINGS?
• OVERALL , ITWAS AVERY GOOD SAMPLING EXERCISE,VERY
WORTHWHILE AS IT OPENED UPTHE CONSUMER’S REPERTOIRE OF
DRINKS AND ALLOWEDTHEMTOTASTEWHISKEYWITH A DIFFERENT
MIXER SOME FORTHEVERY FIRSTTIME! .