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gratification. Email is becoming more
utilized, but it is not always efficient
or practical. In addition to phone calls
and email, many organizations have
adopted social media as a regular
part of our communications efforts.
While social media can be very
powerful for sending information out
to many people at the same time, it is
not very efficient to have a one-on-one
conversation that may relate to sensi-
tive or confidential matters. So once
again we still dealt with many matters
the old fashion way with phone calls
and email.
The good news is that mobile
technologies and Apps are being
developed to provide an efficient
and effective channel of communica-
tion. Over three-quarters of Americans
(77%) now own a smartphone, with
lower-income Americans and those
ages 50 and older exhibiting a sharp
uptick in ownership over the past year,
according a Pew Research Center sur-
vey conducted in November 2016.
And as anyone of us with teenagers
and older children will tell you, no one
like to make phone calls anymore.
MOBILE TECHNOLOGY...
from page 32.
CONT I NU E S ON PAGE 36
"The good news is that
mobile technologies and
Apps are being developed
to provide an efficient
and effective channel of
communication."