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INFORMS Philadelphia – 2015

362

TD48

48-Room 105A, CC

New Directions at the Interface of Finance,

Operations, and Risk Management

Sponsor: Manufacturing & Service Oper Mgmt/iFORM

Sponsored Session

Chair: Gerry Tsoukalas, Assistant Professor, Wharton, 3730 Walnut

street, Philadelphia, PA, 19104, United States of America,

gtsouk@wharton.upenn.edu

Co-Chair: Vlad Babich, Georgetown University, Washington, D.C.,

Volodymyr.Babich@georgetown.edu

1 - Supply Chain Contract Design under Financial Constraints and

Bankruptcy Costs

Panos Kouvelis, Professor, Olin Business School, Washington

University in St. Louis, St. Louis, MO, United States of America,

kouvelis@wustl.edu

, Wenhui Zhao

We study contract design in a supply chain of two capital constrained firms in

need of short-term financing. The failure of loan repayment leads to bankruptcy

with fixed and variable default costs. With only variable default costs, buyback

contracts remain equivalent to revenue-sharing contracts, which coordinate with

working capital adjustments. With fixed default costs, a revenue-sharing contract

with working capital coordination might have higher expected profit than the

one-firm system.

2 - Network Recovery using Transactional Information

John Birge, Professor, University of Chicago Booth School of

Business, 5807 S Woodlawn Ave, Chicago, IL, 60637,

United States of America,

john.birge@chicagobooth.edu

Firms operate as components of complex networks of physical and financial

flows. The structure of these networks is however not easily observed. This talk

will discuss methodologies to uncover such hidden structure using inverse

optimization techniques.

3 - Does Operational Investment Vary with Capital Structure?

Vishal Gaur, Cornell University, 321 Sage Hall, Ithaca, NY, 14850,

United States of America,

vg77@cornell.edu

, Yasin Alan

We investigate the relationship between the operational investment of firms and

their capital structure choices using data for U.S. manufacturing and retail trade

sectors.

4 - Entrepreneurial Finance: Crowdfunding, Venture Capital, and

Bank Financing

Vlad Babich, Georgetown University, Washington, DC,

United States of America,

Volodymyr.Babich@georgetown.edu

,

Gerry Tsoukalas

We study the interplay between bank financing, venture capital and

crowdfunding, in a multi-stage bargaining game, with double-sided moral hazard.

We find that while crowdfunding usually serves a positive role, enabling funding

for good projects, and avoiding investments in bad projects, it may also hurt VCs,

entrepreneur, and the society.

TD49

49-Room 105B, CC

Demand Driven Supply Chains

Sponsor: Manufacturing & Service Oper Mgmt/Supply Chain

Sponsored Session

Chair: Muge Yayla-Kullu, RPI, 110 8th St, Troy, NY, 12180,

United States of America,

YAYLAH@rpi.edu

1 - The Effect of Targeted Coupons on Product Quality Assortment

and Competition

Amit Eynan, Professor, University of Richmond, 1 Gateway Rd,

Richmond, VA, 23173, United States of America,

aeynan@richmond.edu

, Benny Mantin

Manufacturers who sell to customers with heterogeneous valuation of quality can

segment the market by offering multiple products at different qualities and prices.

We investigate the effect of targeted marketing efforts (coupons) on product line

assortment of a monopolist as well as under competition. While coupons help the

monopolist, in the competitive setting, we find that both firms end up exerting

marketing efforts but only one of them is better off whereas the other is worse

off.

2 - Competition and Perceptions of User Reviews

Michael Galbreth, Associate Professor Of Management Science,

Moore School of Business, University of South Carolina,

Columbia, SC, United States of America,

galbreth@moore.sc.edu

,

Pelin Pekgun, Bikram Ghosh

We analyze the interaction of user reviews and valuation uncertainty for

experience goods, with a specific focus on the potential for negative vs. positive

reviews to be weighted differently by consumers. The competitive impact of this

unequal weighting is not always intuitive. For example, we show that if a lower

quality firm has a large user base, overweighting of negative reviews can lead to

higher profits and higher prices in equilibrium than its higher quality competitor.

3 - Analysis of Consumers’ Purchase Timing Decisions

Emre Ertan, PhD Candidate, UT Dallas, Sm30 Jindal School of

Management, 800W Campbell Dr, Richardson, TX, 75080,

United States of America,

emre.ertan@utdallas.edu

, Kathy Stecke,

Ozalp Ozer

The consumer purchase timing decision is analyzed by using discounted expected

utility theory, where consumers act to maximize their utility over time. The

consumer’s sequential decision-making process is formalized under uncertain

product availability. An optimal purchase timing policy is identified in a market

environment, in which a strategic customer knows the markdown pricing

scheme, available inventory level, and remaining time to the end of the selling

horizon.

4 - Product Line Design and Capacity Management:

The Role of Consumer Behavior Uncertainty

Muge Yayla-Kullu, RPI, 110 8th St, Troy, NY, 12180,

United States of America,

Yaylah@rpi.edu

, Jennifer Ryan,

Jayashankar Swaminathan

We study the effects of uncertainty in consumer spending due to economic

volatility on the product line decisions of a firm with limited resources. We

consider a firm that offers products with differing qualities, unit production costs,

and resource consumption rates. Making capacity allocation decisions in the face

of such an uncertainty is challenging, demanding careful consideration of product

variety and available resources.

5 - A Manufacturer’s Outlet Decision: The Impact of Quality,

Innovation and Market Awareness

Jennifer Ryan, RPI, ISE, CII, Troy, NY, 12180,

United States of America,

ryanj6@rpi.edu,

Daewon Sun

We consider a manufacturer of a luxury good who must determine whether to

sell products only through a manufacturer-owned retail store, or to also sell

products through the factory outlet store. We study how this decision depends on

the relative qualities of the products offered on the two channels, as well as the

manufacturer’s ability to innovate and introduce new product lines. In addition,

our multi-period model captures the impact of market share on the

manufacturer’s brand awareness.

TD50

50-Room 106A, CC

Supply Network Management: Collaboration

and Competition

Sponsor: Manufacturing & Service Operations Management

Sponsored Session

Chair: Hyoduk Shin, UC-San Diego, San Diego, CA,

United States of America,

hshin@rady.ucsd.edu

1 - Optimal Procurement in Assembly Supply Chains:

Contracting Timing and Supplier Mergers

Bin Hu, Assistant Professor, UNC Kenan-Flagler Business School,

CB#3490 McColl Bldg, University of North Carolina, Chapel Hill,

NC, 27519, United States of America, Bin_Hu@kenan-

flagler.unc.edu,

Anyan Qi

OEMs often procure components from several suppliers to assemble into

products. Such an OEM needs proportional component quantities, calling for a

coordinated procurement mechanism. We propose the use of two-part tariff

contracts for coordinated procurement. We further show that simultaneous and

sequential contracting are equivalent. Finally, we investigate the impact of a

supplier merger in an assembly supply chain.

TD48