Informs 2015

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INFORMS Philadelphia – 2015
504
WE78
78-Room 301, CC
New Product Development
Contributed Session
Chair: Semco Jahanbin, University of Bath, School of Management,
Claverton Down, Bath, ba27ay, United Kingdom,
1 - Continuous Development of Multiple Game Series in a Video
Game Company
Hossein Jahandideh, PhD Student, UCLA Anderson School of
Management, 3759 Vinton Ave APT 2, Los Angeles, CA, 90034,
United States of America,
We often see that video game companies produce a number of game series and
focus mainly on developing sequels in the existing series rather than introducing
new series. We propose a restless bandit dynamic programming model to manage
the development of sequels in a video game company with limited resources.
2 - Improving the Front End Innovation – Systems
Engineering Approach
Hesham Maghrabie, Graduate Student, Concordia University,
30 rue Berlioz, Verdun, H3E1L3, Canada,
, Andrea Schiffauerova,
Yvan Beauregard
The aim of this research is to achieve a sustainable innovation performance
through establishing a framework for the early stage activities within the
innovation process (i.e. “Front End Innovation” or “Fuzzy Front End”). The
framework should support the choice of knowledge sourcing strategy (e.g.
exploration, exploitation, or hybrid) by adopting a dynamic multi-dimensional
perspective.
3 - Collaboration Strategies to Design New Products
Fatima Zahra Barrane, Postdoctoral Researcher, Qatar
Uninversity, E232, College of Business and Economics, Doha,
2713, Qatar, , Egide Karuranga, Diane Poulin
Managing collaboration with multiple stakeholders is a significant challenge for
companies today. In this empirical study, the question is: How can an organization
manage collaboration with multiple stakeholders in the new product design
process? We first reviewed the literature to come up with a series of research
propositions. We then conducted 15 semi-structured interviews with managers
whose companies engage in 2nd and 3rd -stage wood processing in Quebec.
4 - How Change in Consumer Preferences Can Influence New
Product Sales Forecasting Methods
Semco Jahanbin, University of Bath, School of Management,
Claverton Down, Bath, ba27ay, United Kingdom,
Joao Quariguasi Frota Net, Paul
Goodwin, Sheik Meeran
Customer preferences are not stable, especially where a consumer needs to make
a complex or unfamiliar decision. This is, to some extent connected with the
theory of bounded rationality, which asserts that decision-makers have a limited
capability to process information. In this research, the instability of consumer
preferences and its influence on choice based conjoint analysis as a new product
sales forecasting method are examined.
WE78