Morgan Hill Comms. Assessment-v3

(RWMP). All of these documents required public meetings and public hearings. The RWMP was

a joint effort with Santa Clara Valley Water District, which led on most of the external

communication process.

At the public meetings, the public had the opportunity to review plans and submit comments.

The Public Works Department worked with Maureen to coordinate announcements in the local

newspaper about public meetings, announce meetings on the City’s social media channels, and

add events to the City Calendar. The Department also updated appropriate sections of the

website with occasional updates.

The Water Division also manages the annual Water Quality Reports. The City mails the entire

Water Quality Report (a four-page brochure) to all its customers and also includes it as a bill

stuffer in Utility Bills. Historically, the Public Works Department has not issued any Press

Releases or let the community know when a newWater Quality Report is available.

Partner Agencies and Outside Perspectives

Chamber of Commerce

The Economic Development Department works with the Chamber on communications and

sometimes asks the Chamber to email its member base (530 members) on the City’s behalf. A

couple of the largest events the Chamber manages are the Friday Night Music Series and the

Taste of Morgan Hill. The Taste of Morgan Hill festival each September usually draws 40,000 to

50,000 visitors over a single weekend. The City will cross-promote communications about

these events through its own official channels and lets the Chamber submit event information

for the City’s official Event Calendar as well.

Similar to the MHDA, the Chamber uses a website

, social media—

a Facebook Page

and LinkedIn Company

Page

—and email to

promote its messaging. Chamber Board Chair Robert Airoldi is also the owner of Morgan Hill

Life—the Life typically includes one piece of content promoting the Chamber on a monthly

basis. The Chamber produces a Quarterly Newsletter and uses its ChamberMaster website

management platform to send this to approximately 1,100 email subscribers. By comparison,

the Chamber’s Facebook Page has over 3,200 Page Likes/Fans, its LinkedIn Company Page has

approximately 130 Followers, and its website receives approximately 10,000 hits per month.

Morgan Hill Downtown Association

The Morgan Hill Downtown Association (MHDA)is a 501(c)(6) tax exempt corporation “with the

mission to make Downtown Morgan Hill the ‘Heart of the Community’.

Given the City’s

priority of developing its Downtown area, their relationship with the MHDA is strong. The

City’s Economic Development Department has produced multiple short videos that feature

Downtown businesses and business owners. The parking garage and its unique features have

generated press for the City as well. Maureen Tobin will frequently cross-promote the MHDA’s

social media posts (especially Events) on the City’s official social media sites. The City also