Morgan Hill Comms. Assessment-v3

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Economic Development's communication efforts target brokers, developers and investors. The
Department has made significant investments in physical collateral pieces and videos to
promote the City’s lifestyle opportunities, its development incentives, and its growth as a
manufacturing/industrial hotspot. The Department uses third-party graphic designers and
printers to create its own high-quality marketing brochures and flyers. It also manages its own
Facebook Page (with approximately 240 Page Likes) at
Maureen Tobin frequently
cross-promotes this Page’s content on the City’s main Facebook Page. Edith and John craft
and distribute their own Press Releases, and use their personal social media networks to
promote Morgan Hill Economic Development messaging as well.
The team has developed a strong working relationship with the Silicon Valley Business Journal
to promote messaging. This includes an ad campaign that has been running in the Journal. The
team is strategic with efforts that include attending and marketing the city at retail
conferences as well as industrial broker events. Very limited money is being spent on
advertisement or sponsorships.
The team is in the process of developing an Editorial Calendar in an effort to be more proactive
with stories and communications, and is also looking to develop a quarterly newsletter to
communicate more regularly. Many Economic Development communications are sent to all of
the City’s Constant Contact Lists.
Fire Department
The Morgan Hill Fire Department was established in 1907 and disbanded in 1995. Fire
Protection Services were provided by the Santa Clara County Fire Department from 1995 to
2013. In 2013, the city of Morgan Hill reestablished its fire department through a contract with
CAL FIRE to provide Emergency Medical Services, Fire Prevention, and Fire Suppression. There
are three total fire stations in the City: the Morgan Hill Fire Department has 2 fire stations in
Morgan Hill nd
, and CAL FIRE operates a fire
station within the Morgan Hill city limits.
CAL FIRE operates as the Morgan Hill Fire Department and CAL FIRE’s Public Information Duty
Officer drives much of the external communication for the Department. Fire Chief Derek
Witmer, Battalion Chief Pete Gallegos and Fire Marshal Dwight Good jointly oversee all Fire
information on the Morgan Hill city website. It is notable that the domain
redirects to the Morgan Hill Fire Department landing page at
The Department’s business cards and all
city-owned Fire vehicles display the URL. Dwight performs the majority of
website content updates.
Dwight typically has the most interaction with City teammates, including Maureen Tobin,
regarding communications. CAL FIRE does not currently post on behalf of its individual City
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