Morgan Hill Comms. Assessment-v3

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“Boosting” Posts on Facebook is a relatively new venture (less than $500 spent in FY 2015-16),

but a successful one, especially for spreading the word about Recreation events. For FY 2016-

17, the Department has increased its social media advertising/Boosting budget to $3,000.

Nichole and other social media managers are making an effort to produce and share more

multimedia content on the Department’s social media sites, and are also encouraging CRC

members to post content themselves on their personal social media accounts to drive

awareness and positivity about the City’s programs and services. Anecdotally, Photo Posts on

the CRC Facebook Page receive (on average) over three times the amount of Reach and

Engagement as Link Posts.

Figure 11 Average Reach and Engagement of different Post Types on CRC Facebook Page

Recreation Services

Recreation Manager Nick Calubaquib reports to Chris Ghione, and is responsible for the CRC

and Aquatics Center facilities, programs and special events. Jennie Tucker, the Department

Supervisor, reports to Nick and specifically oversees the Community & Cultural Center, the

facilities rental program, and supports the Youth & Teen program. The CRC has a unique ‘joint

branding’ partnership with the YMCA wherein all branding is CRC-specific, not the City’s brand

nor the YMCA brand. Andrea Nicolette of the YMCA oversees YMCA staff who work at the

CRC. Nick is responsible to lead all teammates from the YMCA and City as a single, high-

performing team.