Morgan Hill Comms. Assessment-v3

In addition to its social media sites, the CRC has its own informational mobile app that

launched in February 2014. To date, the app has been downloaded 1,240 times for iOS and 283

times for Android devices.

When the CRC team needs to create flyers or posters, it will either utilize Nichole or a

contractor resource to develop these assets via Adobe Creative Suite. Three times a year, the

Recreation Division—with significant support from Nichole—publishes its Activity Guide and

mails it to every address in Morgan Hill.

Morgan Hill uses RecPro for its recreation program database and its own Registration website

In FY 2015-16, monthly membership at the CRC ranged from 4,575

members to 4,924 members with the resident-to-non-resident ratio averaging approximately

4:1 each month. Given the size of the “CRC & AC Members” Constant Contact List, the City is

very effective at collecting email addresses from CRC members. Tripepi Smith noted that there

are additional opportunities to leverage that specific email list for both direct electronic

communications and targeted social media advertising.

Senior Support Services (50+ Adults)

Morgan Hill has demonstrated a strong commitment to serving the 50-and-older members of

its community. According to 2015 estimates, approximately 25.6% of the City’s population is

55 years or olde

so Senior Services is relevant to a significant portion of the City’s residents.

The City has a dedicated Senior Center space at the CRC, employs a teammate (Debbie

Vasquez) whose sole focus is Senior Services. The City recently received the distinction as an

"Age-Friendly City" per the World Health Organization’s standards.

The Senior Center has its own Monthly Newsletter (published as PDF on the City website), a

Monthly Event Calendar, a Senior Café Menu, and its own section within the CRC Activity

Guide. The “Members 50+ Adults” List in Constant Contact is the City’s fourth-largest List as of

this writing. Debbie will contribute Senior-specific content to the CRC’s monthly email

newsletter as well.

Recently, a new ‘social club’ has sprung up to unite the City’s 50-and-older population called

the

” There are approximately 120 members so far and the Club has its

own website and Facebook Page; Debbie helps manage and audit content for both the website

and Facebook Page. There is no cost to join the Club, which focuses on organizing/promoting

social events ranging from outdoor hikes to music concerts.

In FY 2015-16, monthly program attendance for “Senior Programs” ranged from 1,982 to

2,974—an average of 2,358 (note: many seniors participate in multiple programs). The Senior

Center served an average of 71 meals to seniors per day during the same fiscal year.

Environmental Services

During our on-site interviews, Tripepi Smith met with Program Administrator Tony Eulo,

Municipal Services Assistant Andi Borowski, and Management Analyst Cynthia Iwanaga. The

Environmental Services team is responsible for a variety of City services, such as waste

management, water conservation, climate action, stormwater pollution, and recycling. As