WIRED MAY 2015_8

6 / 12

Profiling Point
Cheltenham Profile
Our Engine Management
guru has been a very
busy man, Colin has
been visiting branches
and profiling them for products.
Recently, Colin visited our friends
at the Cheltenham branch, he
spoke to various members of
staff and discussed what their
customers want and what they
are buying.
It turns out Cheltenham
customers crave OEM supplier
parts and now Cheltenham
has been profiled with the
following OEM parts: 10
new Ignition Coils, 14 new
Engine Sensors, 6 new EGR
Valves, 2 new Electric Fuel
Pumps and 11 new Lambda/
DPF sensors! The additional
stock profile was created using
a mixture of fast moving part
numbers that other similar sized
branches have, lost sales and
VOR demands.
Colin is currently working on
a few profile requests, but is
keen to hear if branches require
additional profiling.
The request should come
from the Branch Manager or
Operations Manager. They
need to inform the team
approximately how many
additional SKUs of each product
group and/or brand the branch
can accommodate.
REMEMBER!
• If a part number doesn’t
sell, the profiling of that part
number will be removed.
• Lost sales help branches with
their profiling – please try
to log ALL lost sales where
possible.
• VOR is only classed as
demand when it is either
sold, or a lost sale is logged.
• You need 3 demands (a
combination of a sale or a
lost sale) within 12 months
for the part number to
automatically profile into the
branch.
• There are parameters in
place which will find false
demand!
If you have any profiling requests
for Engine Management Parts,
get your Branch Manager or
Operations Manager to contact
Colin Downie:
Cisco: 7005 – 011